We’re a team of dreamers helping businesses at pivotal points become brands people cheer for
Hey there!
Our expertise + your passion
We build brands with depth — creating a strategic foundation that furthers your business goals and a design that sets you apart from your competitors. We’ll never give you a 150-page brand “bible” (who has time to read that?!) or a website you couldn’t update yourself. Our goal is to create a purposeful strategy and usable design; to turn your business into a brand that strikes an emotional cord with your audience.
Imaginative + insightful.
We get to the core of your business.
We spend a lot of time on our discovery process because we believe that getting to know you — your space, your team, your business goals, and your category — is essential to crafting a brand strategy that propels you forward.
Original + ownable.
And build one pear-fect strategy.
We develop a strategic direction that informs our design exploration. This brand strategy clarifies your unique value and positioning within the market. It’s about more than creating a snappy tagline — it’s a framework that gives you a competitive edge and drives growth.
Covetable + creative.
That informs the ripe design solution.
We’ll never slap on a logo and call it a day. It’s about more than aesthetics — it’s about creating the right design solution for you, one that reflects the strategic direction and your overall vision. That’s our job as your creative partners.
The main ingredients
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Co-Founder, Principal Designer, Twin A
Nice to meet you! I’m Jenna, the coffee-fueled overworked brain behind A Good Pear’s internal operations and project management. Before launching our creative design studio, I was a Design Director in both Digital Media and Marketing, and Athletic Retail industries, working with brands like Outdoor Voices, Strava, and First Aid Beauty. I thrive when leading, managing, and working as part of a team — both professionally and personally, as a Division I athlete and former collegiate coach. My goal is to partner with you as an extension of your team and bring your design dreams to life. When I’m not filling my camera roll with excessive screenshots of brand inspiration or feverishly typing semi-indecipherable meeting notes, you can find me running a cool 10+ miles or expertly playing pickleball.
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Co-Founder, Principal Designer, Twin B
Hey there! I’m Kelly, the pop-cultured pioneer behind A Good Pear’s brand strategy and creative process. I love building brands with intention — thinking through every strategic possibility and creating the best design solution for each unique client. As a former Art Director and Brand Strategist with 7 years of experience at a digital design agency, I’ve worked with amazing brands like Redbull and Seventeen Magazine. Now I use this expertise, and my experience as a Division I athlete and field hockey coach, to pair up with passionate founders and other creatives to create dreamy brands people cheer for. When I’m not saving design inspo on Pinterest or fidgeting with a Figma file, you can find me (correctly) identifying the font on menus or sipping an espresso martini.
The rest of the Fruit Salad
Meet our creative community! When the project calls for it, we’ll tag in our favorite freelancers from our network of collaborators.
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Senior Copywriter & Content Strategist
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Graphic Designer
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Graphic Design Intern
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Motion Designer
Interested in joining the Fruit Salad?
We’re always looking to grow our creative network of graphic designers, illustrators, developers, copywriters, and animators!
Send your portfolio and fruit pun to hello@agoodpear.design.
