DLT CREATIVEBringing the gloss of magazines to the digital space
Danielle Tulla La Testa launched the social media strategy agency DLT Creative after nearly a decade as a magazine and digital editor in New York City. A year in, she knew it was time for a visual upgrade. In partnership with Danielle, we redesigned her brand identity and website. DLT Creative takes inspiration from the editorial space — Danielle’s high touch care and attention to detail inspired our use of luxurious imagery, elegant design elements and of course, a lot of sparkle!
ScopeBrand naming
Discovery and Strategy
Logo, Typography, & Color
Tagline Development
Brand Guidelines
Verbal Identity
Business Cards
Social Templates
Brand Collateral
Website Design
CreditsClient: Danielle Tullo La Testa
Creative Direction & Design: A Good Pear
Logo Animation: Avery Larochelle
HEAD TURNING
INSPIRING
FUN
TRENDSETTING
DETAIL–ORIENTED
HEAD TURNING INSPIRING FUN TRENDSETTING DETAIL–ORIENTED
Mood Boards
We created two mood boards exploring different aesthetic directions, based on our discovery insights. Danielle wanted to balance a polished and professional look with design elements that felt fun and relatable.
Mood Board 1
Mood Board 2
Logo Design
As a digital first agency, we needed to prioritize a flexible and responsive logo suite for DLT. We created a library of numerous logo alternates to accommodate every digital touch point of the brand presence — even animations!
Web Design
We built a semi-custom website for Danielle in Squarespace. This user-friendly solution makes content updates easy and hassle-free.
Brand Collateral
We wanted every brand touchpoint to feel elevated and impactful. Danielle’s high touch approach to client work inspired us to think through the details; as a result, we designed a set of stationary for the DLT team to use for every important client interaction.
A grape review from our lovely client!“
Even from the initial kick off call with A Good Pear, it was clear they understood my brand completely.
I was struggling to add the level of polish my brand was in need of, and just didn’t know how to get there visually. It was as if they went inside of my brain and put together what I always wanted, but couldn’t yet see. They nailed who DLT Creative is and always strives to be. I had high expectations based on their portfolio, but from mood boards to logo concepts and actual brand touchpoints, they blew it out of the water. I’m so excited for the future of DLT Creative!”
–Danielle Tullo La Testa
Founder and Lead Strategist, DLT Creative