SALT + PINE FILMS

Wedding films that just hit different

Salt + Pine Films was ready to update their brand identity and website. After operating for 4 years, refining their craft, and taking on higher budget projects, their brand presence needed to reflect their luxe and elevated cinematography style. We worked with them to craft, perfect, and build out a new brand identity system and website that captures the true spirit of Salt + Pine.

Scope

Discovery and Strategy 

Logo, Typography, & Color

Tagline Development

Brand Guidelines

Business Cards 

Social Templates

Brand Collateral

Website Design

Credits

Client: Paola and Jesse Manfra

Creative Direction & Design: A Good Pear

Logo Animation: Avery LaRochelle

Mood Boards

Mood Board 1

We explored different aesthetic directions for Salt + Pine based on our discovery insights. In the end, we landed on a design vibe that felt cinematic, premium, and beautiful.

Mood Board 2

Mood Board 3

Brand Identity

Initial concepts

Icon development

Salt + Pine is named for its two owners. “Salt” represents Paola’s Florida beach upbringing and “Pine” represents the evergreen trees of Jesse’s backyard in New England.

The emblem took several iterations to get right. We wanted to express the founders’ passion for storytelling (and love of love!) in this visual element, so we spent hours perfecting each droplet, pine spring and speckle of salt, ensuring that each piece felt intentional and well balanced.

After an initial exploration phase, we landed on an elegant, modified serif typeface that has a little decorative funk in it.